Becoming a digital marketer these days is almost effortless.
But becoming a top digital marketer, a marketer that makes the registers ring, a marketer that generates business almost out of thin air online these days is anything but effortless.
There’s no easy road to success when you’re competing against literally millions and millions of entrepreneurs all over the world, with more entering the fray on a daily basis. The old walls and barriers of building a business have fallen by the wayside thanks to the power and reach of the internet and if you’re going to succeed these days you have to know how to win – and you need the skills to make those wins possible.
That’s why we created this quick guide. Continue Reading
Traffic is an essential ingredient in any business. Conversion rates do matter, but they only come after adequate traffic is delivered to your website. Now, sure you can pay to get this traffic. That’s great and all but, keep in mind there’s plenty of other options to get quality traffic to your website.
The fact is that organic SEO traffic can convert ten-thirteen times more than paid traffic. The people viewing your website or product out of their own whim, are much more likely to purchase what you are selling or follow your content. Reason being, Google is a powerful authority in people’s eyes.
Whether its high volume paid traffic or smaller organic traffic you are going for, you must first learn the overall layout. Understanding it intellectually is one thing, but being able to take action and learn the practicality of it is another. Continue Reading
While there are many that believe that the same essential principles of marketing will always remain – one thing is for sure: the approaches to marketing have to be changed and tailored constantly, especially when it comes to technology. After all, as technology evolves, we see more special effects in our movies, and different kinds of quality with respect to our advertisements. Mobile technology is the new technology that every company is trying to advertise on, and everyone is trying to figure out what are the key aspects of mobile marketing. Here are three things to constantly keep in mind with regards to optimizing your mobile marketing campaign. Continue Reading
It has become much easier for a consumer to make comparisons of their favorite products online and for them to make their purchases as well. With this new ease, customer loyalty has become somewhat of a thing of the past. According to recent surveys, at least 90% of consumers still consider themselves to be loyal to their favorite brands. Consumers base their loyalty to products on their quality. If a customer is repeatedly let down by a company and their quality, then they will not continue to return to that company. Of course, customer service and bargains come into play as well, but quality is at the top of the list. Continue Reading
At least 80% of consumers consider themselves to be loyal after making at least three purchases from a company. Another 37% feel that they should make at least 5 purchases before they decide to become loyal to a company or brand. Those customers develop a firm belief in a product or brand once they become loyal.
When opening a business, it is important to make sure that you spend time and money on marketing the business so that the business can reach more people. Some businesses that are at an enterprise level have resources to spend on marketing and this makes marketing easier and more fulfilling.
Many businesses have a marketing department that has money available to spend on campaigns and other great marketing avenues, but if your business has a small marketing budget and little time to devote to research and marketing, what does that say for promoting your business?
Instead of giving up and throwing in the towel, think about these 30 low budget marketing ideas that any business can use! Continue Reading