We live in the middle of the most competitive business environment that’s ever existed throughout human history.
Today anyone – ANYONE – with a next to nothing budget and online access can build a global business in an afternoon, collecting sales from customers around the world before dinner, and start competing with major corporations with multi-million-dollar budgets almost straightaway.
Paid advertising is a big piece of the competitive puzzle these days, particularly online. Obviously, anytime you’re talking about online advertising you’re going to be looking into Google and their AdWords program. Continue Reading
There are a lot of things you want to get right to create a successful dental practice, especially focusing on a dedicated passionate, and highly trained team of experts to provide only the highest quality care.
At the same time, word-of-mouth advertising (though powerful and effective) isn’t going to be enough to create the kind of practice success most dentists strive for today, that is why you need dental marketing and dental SEO. Continue Reading
Everyone loves cable TV, outside of the fact that there’s more channel choices, interesting documentaries and movies to watch, another reason for the love of cable television is because of As Seen on TV products. If you have cable TV, there is no doubt you’ve seen the short punchy advertisements that highlight a problem that is typically considered difficult to solve and then offer a simple solution through their genius products.
These adverts are good at convincing the viewer that they are lucky to have come across the solution to their problem, but even luckier because today they are eligible for some type of discount, either in the form of waiving shipping fees, getting an additional product or a lower price than the normal one.
This is the essence of digital and internet marketing, if you want to get the attention of an audience that has zero understanding of your product, you have to advertise it in such a way that provides insight and clarity so that they know what they are purchasing and why they need to purchase it. Continue Reading
While customers today are a lot more comfortable purchasing both products and services from complete and total (not to mention usually faceless) strangers over the internet these days, that doesn’t mean that they are going to trust anyone and everyone may come across online.
As digital marketers it’s really important that you understand that there’s going to be some initial hurdles that have to be cleared if you’re going to win the trust of your market, particularly if you’re looking to sell products and services to “cold traffic”.
The term branding gets thrown around a lot when it comes to digital and internet marketing. But today’s consumer is a lot more sophisticated and significantly more savvy when it comes to spotting marketers and traditional salespeople, and if you aren’t completely authentic with your branding you’re going to end up turning off a decent amount of your potential customers – handicapping your business along the way. Continue Reading
We live in the middle of the most competitive business environment that has ever existed in human history.
The internet has completely and totally changed the rules of business from top to bottom. It’s now possible to start a global business serving potentially hundreds of millions, if not billions, of customers all over the planet with nothing more than a laptop, $50 for a website, and an internet connection.
At the same time, all of the same opportunities exist for billions of potential entrepreneurs around the world – many of which are beginning to build their own businesses up, crowding marketplaces and cluttering industries while competing for the same customers.
To have any chance of success you need to separate yourself from the rest of the pack. And that means building a rock solid internet marketing foundation to grow your business on top of. Continue Reading