Your work as a PI is twice as hard as other jobs. Firstly, you have to be hired by people willing to work with you, and many have never hired a PI before. Secondly, you have to be able to generate these leads – you are basically a private contractor and a salesperson all in one package.

One way for you to boost your leads and get the website and office traffic you desire is to get active with SEO services as well as strong internet marketing strategy. This article is designed to briefly introduce you to these concepts.

Pick Appropriate Keywords

You already have a strong website; you made the big investment and a quality, clean web presence is in your possession. But what keywords and phrases are people using to search for PI services?

We discover what people are looking for by doing keyword research. At Marketing 1on1 we make use of all the current and most efficient strategies to figure out what the most valuable keywords are so we can generate leads for you.

We focus on single keywords and also long-tail keywords-these are those specific phrases that help people hone in on what they want. Suppose you are based in Los Angeles, CA – a popular long-tail for your region might be “LA Private investigators”. With ten years plus in the business, we are masters at this.

Build Client Base with PPC Advertising

PPC means pay per click, and by utilizing Google and Social media advertisements, you can make the most of your online ad campaigns. At Marketing 1on1, we can get you up to $200 in free advertising just by using Google Ads and Facebook Advertising. You can see how effective our campaigns are without spending anything.

You will also want to continue this as a means of attracting leads. Some people are ready to hire a private investigator, and they want somebody right away. The ads that will draw in these people are placed right above the natural search results and say “Ad” next to them.

This is where SEO comes in – it all runs on those valuable keywords we found for you. This strategy places a focus on long-tail keywords as they bring the best results possible for your business.

Long-tail keywords do not have as much competition, so the cost per click (CPC) is lower. This enables you to get more clicks, netting you more chances for leads. Then comes the bidding for your ad placement and tracking all your PPC metrics, such as conversions and impressions. This strategy is great because you can spend as much as your budget will allow and still get great results.

Content Writing

Being a private investigator is a job that requires you to be fully invested. There is no “phoning it in” when you work in that field. Focus your attention on what really matters so that the complexities of SEO are left to us. One of these is content writing, which can really help bring in new customers.

Attract customers by writing articles and creating content that shows you are experienced and understanding of your profession. We can help you create a section of your site devoted to free info that customers can use to see what you’re all about.

Once people realize you are the authority on private investigation, they will be willing to pay for the great services you offer. It will be an investment that will reap many dividends in the form of customers coming to you first.

Take some of the burden off your already heavy caseload and let us handle your internet marketing and SEO. It’s important to your firm’s health, and we want to see you succeed.