Pretty much everybody checks out a service or a product on the Internet, prior to deciding which service to turn to or where to buy a product from. One might need to find a local pizza delivery service, a doctor’s office that is available during certain hours or places to buy wedding cakes from. Whatever the need is, it often happens that search engines will help people find what they want and help them contact the product/service provider.
If you have a business, you need to make sure people can find you on the World Wide Web. You need a nice website and you need to make sure it can be easily found by Internet users. Here is where SEO for local businesses comes into the picture. SEO stands for search engine optimization and refers to the process through which the visibility of a website among search results returned by search engines is influenced.
If your website is returned on the 15th page of a search engine, such as Google, Yahoo!, Bing, Ask or another, then the vast majority of people will not find you. That is because people usually look only at the first page of results and then try out another search query if they have not found out what they had been looking for on that page. A local SEO company like us can help you get listed on the first page. This means higher traffic for you, more leads and, hence, higher profit.
In an ideal world, search engines would boost your website to the top of the search engine results based on content alone. Things however are a bit more complicated and that is why the help of a local SEO agency is required.
SEO techniques are built considering how search engines work. Taking Google as an example, the search query is first sent to Google index servers. The index servers have a content that is similar to the index from the back of a book: it is shown here which pages contain words that are present in the query. The query then travels from the index servers to document servers, which can retrieve the stored documents. The search results are then returned to the Google user. The entire process takes just a few seconds. There i also a complex algorithm behind how search engines list results for any given search query.
Actually, the exact algorithms are kept secret, but the most important components of the algorithms are known and can be taken as advantage for SEO purposes. SEO is not the kind of service that can offer significant results in just a few days. On average, you can see the results within first 45 days. A local SEO company performing SEO for local businesses can do a lot for their visibility and consequently for their profit. How long the process of gaining visibility takes depends on the strategies used, methods, priorities and also on the consistency of the SEO efforts.
Main aspects of the Local SEO
In order to be included in the index of a search engine, that search engine must first know about you and include your website or blog in its catalog. Simply designing and publishing website does not lead to it being shown in search results. The website must first be indexed so that it is crawled and ranked in search results. Our local SEO company will help you with making your website more visible and will deal with the problem of being included in the listings.
The easiest way to have Google index your website is to manually submit a site map to Google Webmaster Central. With the help of the site map, the component web pages of your site can be categorized appropriately. For Google to crawl and index a website faster, though, SEO content must already be in place. SEO content can include different codes, tags, keywords and descriptions that Google will be looking for. Good SEO content means faster indexing of your pages and improved rankings.
The SEO process will involve making sure that your website is crawl-able (“crawlers” are programs that search engines use in order to index content from the web) and that the website and the URLs of the web pages are submitted to Google Webmaster Central, among other steps. Overnight indexing will not happen, but these steps speed up the process.
On-site SEO: page titles, meta tags and descriptions, valuable content
Once you choose us to be the local SEO company that will deal with getting your website among the first search engine results, we know what needs to be done and at what pace. However, we will explain some elements of SEO so that you can better understand what we deal with.
Consistent inclusion of page titles of websites and meta tags used to have great impact on search results. Ten years ago, these were the main elements of SEO. These elements have still remained important, but one must constantly be aware of the changing algorithms when dealing with SEO. Search engine algorithms change so that they can adapt to an Internet in constant evolution.
Bottom line is that meta tags, page titles, URLs that are search friendly and worthwhile content are a major part of on-site SEO. When we say on-site SEO, we refer to optimizing the website from within. The aforementioned elements must thus be used strategically so that they contribute to the visibility of a website. That is why a local SEO company like us exists, so that someone can build and apply an appropriate strategy for your website and implicitly for your business.
Off-site SEO cannot be completely controlled by webmasters like is the case with on-site SEO. However, techniques and strategies do exist in off-site SEO that can make a real difference where online success is concerned. Shortly, off-site SEO refers to performing link exchange and making use of one-way inbound links from high quality sites.
If you are looking for a local SEO service, then you are looking for someone to increase the visibility of your website on the Internet. With visibility, profits can also increase for your business. It is important that your potential clients first find you so that they can contact you for further details and purchase. We are a local SEO company that you can rely on to increase your visibility, so that your sales also increase and the name of your business becomes popular among targeted clients.