Without concrete, straightforward data, measuring the success of your website will prove to be very difficult indeed. You need to know who is visiting your site, the specific pieces of content they are engaging with, and how they came to find you to begin with.
Those are just a few examples of the information that can help you to define current marketing goals and future content. Website tracking software can provide you with all of these details, but without infringing on the privacy rights of your visitors.
Software designed to provide comprehensive insight into visitor behaviors and actions exists from a variety of companies. The challenge on your end is to figure out which features will best meet your needs. Continue Reading
To be successful, your overall strategy for success needs to be in a constant state of turning new business connections into viable opportunities for sales. Naturally, and understandably, this can prove to be easier said than done. Continue Reading
One of the biggest reasons that digital marketing has changed the landscape of business so significantly is because of the sheer volume of critical data it can provide. Continue Reading
It’s impossible to improve something that you aren’t tracking and measuring, which is why search engine optimization (SEO) audits are so important.
SEO professionals understand that getting your sites to rank highly is a constant battle, with a landscape that changes almost every day. You have to stay on top of the latest adjustments to the Google search engine algorithm (and more) – and you have to focus your energy on the areas of your search engine optimization strategies that are getting the best results.
Experts in the world of SEO are going to conduct audits on a pretty frequent basis, covering the details we highlight below so that they can squeeze every drop of leverage out of your search engine ranking strategies.
An audit can help you shoot up the rankings faster than you would have been able to otherwise all while giving you inside information about your industry, your market, and your search engine work. Continue Reading
Backpage was an ad placement site that was popularly used by various users, from sellers to employers, to event managers who announced upcoming shows or event dates. People in need of jobs, mobile phones, gaming consoles, or vehicles visited the page constantly for updated ads. Those looking to attend some shows and exhibits also frequented the website. Backpage was a site frequented by so many users. Continue Reading