With search engine optimization (SEO) as competitive as it is today the last thing smart, savvy, and strategic marketers should be focusing on is “vanity metrics” that have no concrete basis in reality.
Unfortunately, there are a lot of SEO “gurus” and marketing agencies out there promoting their own vanity metrics (sometimes not even disclosing that they are proprietary metrics) as the be-all, end-all of search engine optimization guideposts – causing well-intentioned entrepreneurs and marketers to waste a lot of time, energy, and effort focusing on metrics that aren’t going to help them optimize their campaigns at all. Continue Reading
Upwork is a freelance platform where anyone with a skill can make a living selling their services. In this article, I am going to provide you with free information about how you can start making money as a freelancer. It is important to mention here that Upwork doesn’t accept every application, they only want the best workers on their platform, so its important that you do your best to come across as professional in your application. Continue Reading
Head to any SEO-related website, and you will often find mentions of LSI keywords. Many ‘experts’ make the claim that LSI keywords are the key to ranking high in Google. This doesn’t tell the whole story. Before we dive into why it is probably worth getting a solid understanding of the ‘basics’. Continue Reading
Are you one of those people who is on a constant quest to get more traffic for their blog? Read a ton of guides but aren’t seeing any change in the number of visitors to your website? You aren’t alone. Plenty of websites are struggling to gain traffic. The difference with you? You are opting to do something about it.
Here are 13 techniques that have been proven to work. Put these into action and you should be able to see a boost in the number of hits your website is getting. Continue Reading
URLs are the “physical address” for websites on the internet, helping you navigate the billions of pages scattered all over this digital landscape.
Some links are pretty clear and concise, others are quite a bit longer and difficult to remember, and others still are jumbles of letters and characters that have no real meaning outside of machine language.
If you’re hoping to optimize your website (especially from a search engine optimization standpoint) you need to think long and hard about the kind of URLs you are creating. Continue Reading