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Why Google Search Results Suck So Bad?

Why Google Search Results Suck So Bad?

Why Google Search Results Suck So Bad?

For the past few years, it seems like Google SERP results are on a downhill trend. When performing a search using Google, you have to modify your search query multiple times or go through multiple pages in hopes of getting any related results. It seems like after all the new Google algorithm updates that are supposed to “improve” the search quality Google can’t properly understand some of the user queries, or maybe, it’s done on purpose.

Google has been accused of raising ad prices (https://www.theverge.com/2023/9/19/23880275/google-search-ads-competition-auction-prices-doj-trial-antitrust) and also secretly “altering” search queries (https://www.techdirt.com/2023/10/04/google-accused-of-secretly-altering-search-queries-to-drive-more-ads-and-sales/), so can we even trust those “quality” Google updates anymore?


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