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What is OTO in Internet Marketing?

What is OTO in Internet Marketing?

In the field of Internet Marketing, OTO is an acronym, which means “One Time Only”. The intention of OTO offers is to up-sell the customer, and to get them to buy another item related to the item they already intend to buy.

When a customer approaches your online business site, they have to decide whether to take action immediately regarding the product they intend to buy. In many cases, these offers must be declined in order to get back to the previous page. These OTO offers frequently encourage the customer to take action now.

For example, if the potential customer of your car mechanic’s shop needs a tune-up, they may hesitate to schedule an appointment. However, if they see an OTO pop-up offering a $20 tune-up if they decide to schedule right now, it makes them more likely to set the appointment immediately.

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Digital Branding: What Is Branding In Marketing, Brand Management, Brand Identity and Brand Awareness

Digital Branding: A Quick Guide In Successful Online Presence

Digital Branding pertains to processes and techniques that you do to build your brand online. It is an essential process that helps build brand recognition and loyalty within your customers. Using SEO, social media, and catchy branding content are among the things to be done if you want your presence to get noticed online.

Branding and marketing are two terms that can be confusing to people who don’t own a business. These two elements can make or break a business and should be considered necessary by all business owners. With the popularity of internet marketing, companies are dipping their toes in the new digital branding world. But what is it, and how can it be done successfully? Let’s find out.

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How Much Does A Website Cost? Average Cost of a Website

How Much Does A Website Cost? Average Cost of a Website

Whether you’re a small business operating from home or a large company moving product on a grand stage, the modern world calls for a website. However, it’s not as simple as just waking up and claiming a domain.

When it comes to the cost of a website, there are 4 main things to consider: What kind of website do you want, will you do it yourself or hire someone to create and manage it for you, website marketing, and maintenance. These will account for a $100 website or a $10,000 one.

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7 Things We Can Learn From The Internet’s Most Useless and Pointless Websites

7 Things We Can Learn From The Internet's Most Useless and Pointless Websites

Websites are usually made to serve some purpose. Some websites are made to educate, facilitate communication, and even sell products. If you want to do something, there’s a high chance that a website online can help you somehow. But did you know that “useless websites” also exist? Useless websites are pages purposely made for one goal only: waste people’s time. You’ve probably seen one or more of these websites on the Internet. Who hasn’t tried playing the infamous Coolie Clicker yet? Maybe you’ve seen the adorable “Cat Bounce” in action. Although these pages don’t seem to be useful to anyone, we can still get a few lessons from their existence.

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