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How to Use Social Media to Gain a Competitive Advantage

How to Use Social Media to Gain a Competitive Advantage

In case you haven’t realized, the internet has taken over the world, and if your company doesn’t have a social media presence, you will never get ahead of your competition. Yes, there are some people who still prefer to do things the old-fashioned way, but those numbers are few and far between. So if you want to get ahead of your competition, social media marketing should also be a part of your internet marketing campaign. Here are some of the benefits of social media marketing and how you can use it to annihilate your competition.

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Top Digital Marketing Skills Every Marketer Should Have

Top Digital Marketing Skills Every Marketer Should Have

Becoming a digital marketer these days is almost effortless.

But becoming a top digital marketer, a marketer that makes the registers ring, a marketer that generates business almost out of thin air online these days is anything but effortless.

There’s no easy road to success when you’re competing against literally millions and millions of entrepreneurs all over the world, with more entering the fray on a daily basis. The old walls and barriers of building a business have fallen by the wayside thanks to the power and reach of the internet and if you’re going to succeed these days you have to know how to win – and you need the skills to make those wins possible.

That’s why we created this quick guide.

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18 Ways To Increase High Conversion Traffic To Your Website

Ways To Increase High Conversion Traffic To Your Website

Traffic is an essential ingredient in any business. Conversion rates do matter, but they only come after adequate traffic is delivered to your website. Now, sure you can pay to get this traffic. That’s great and all but, keep in mind there’s plenty of other options to get quality traffic to your website.

The fact is that organic SEO traffic can convert ten-thirteen times more than paid traffic. The people viewing your website or product out of their own whim, are much more likely to purchase what you are selling or follow your content. Reason being, Google is a powerful authority in people’s eyes.

Whether its high volume paid traffic or smaller organic traffic you are going for, you must first learn the overall layout. Understanding it intellectually is one thing, but being able to take action and learn the practicality of it is another.

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Key Strategies For Marketing on Mobile

Key Strategies For Marketing on Mobile

While there are many that believe that the same essential principles of marketing will always remain – one thing is for sure: the approaches to marketing have to be changed and tailored constantly, especially when it comes to technology. After all, as technology evolves, we see more special effects in our movies, and different kinds of quality with respect to our advertisements. Mobile technology is the new technology that every company is trying to advertise on, and everyone is trying to figure out what are the key aspects of mobile marketing. Here are three things to constantly keep in mind with regards to optimizing your mobile marketing campaign.

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Essentials for Building a Loyal Customer Base

It has become much easier for a consumer to make comparisons of their favorite products online and for them to make their purchases as well. With this new ease, customer loyalty has become somewhat of a thing of the past. According to recent surveys, at least 90% of consumers still consider themselves to be loyal to their favorite brands. Consumers base their loyalty to products on their quality. If a customer is repeatedly let down by a company and their quality, then they will not continue to return to that company. Of course, customer service and bargains come into play as well, but quality is at the top of the list.
At least 80% of consumers consider themselves to be loyal after making at least three purchases from a company. Another 37% feel that they should make at least 5 purchases before they decide to become loyal to a company or brand. Those customers develop a firm belief in a product or brand once they become loyal.

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