What is Website Marketing and Internet Marketing?
Why Do You Need Internet Marketing Services?
Why Internet Marketing is Important?
What Do Internet Marketing Services Include?
How Much Does Internet Marketing Cost?
Website marketing & Internet Marketing Services
There are many definitions of marketing and the chances are that you will never hear two people use the same definition. In simple terms, marketing is the process or activity of creating, discussing and delivering a product or service which later turns into some sort of exchange.
An easy way to look at marketing is simply getting exposure for the product or service you are offering. However others will go that one step further to say everything that leads to sale is also considered to be the marketing process.
Offline and online marketing including website marketing and internet marketing all require a lot of thought and strategic planning to make sure you get the absolute best results for the product or service you are going to offer.
Affordable Internet Marketing Services
Why is internet marketing important and how it can help your business?
Internet marketing has recently become so popular it is recommended for almost all businesses of any size. The internet has essentially changed the way we work as human beings. It has given us a network of information allowing us to find almost any information that we might need, as well as communicate with people from all over the world. The truth is that the internet connects more people than you could ever directly connect in person.
With that in mind, marketing over the internet is not exactly new in the marketing game. Various companies took advantage early on and now it is a major part of most marketing strategies.
Understanding just how big the internet is may be the first step to understanding why internet marketing is becoming so important to businesses. As previously mentioned, the internet connects millions of people from all over the world. Look at social media websites such as Facebook which has over 800 million active users every day. Imagine the exposure your business could get from having a proper advertising campaign on social media website. With that in mind Social Media Marketing through popular websites such as Twitter and Facebook is only a small part of the internet marketing process.
How can website marketing help YOUR business?
You are probably well aware of search engines and how they are used by almost everybody to find information, a product or a service of any type. What you might not understand is how certain websites are ranked at the top of the results and just how much this can benefit a business.
Fortunately for businesses, Google has a Keyword Tool that allows you too see how many people both globally and locally search for your particular service or product on average each month. As an example we are going to look at “Window Tinting” in the eyes of a window tints supplier.
The keyword tool is able to tell us that nearly 700,000 people search for window tinting each month globally, and on a smaller scale 74,000 in the UK. With an average amount of monthly searches in mind we now need to know just how much exposure the top spots of search results could potentially get. In fact, it is rumored that the website ranked first for any given keyword will receive around forty percent of all of the search engine traffic of that specific keyword, with the rest of the first page results having an almost equal share of the remainder. The 2nd, 3rd, 4th and so on pages tend to get very little traffic, if any at all.
Forty percent of this traffic equates to nearly 30,000 very targeted and niche specific potential customers visiting your website each month. With window tinting not being a cheap service this could result in thousands or hundreds of thousands of extra profits each month. Above you can see an example of how traffic from search engines helped increase sales by 57% for one of our customers.
Thinking about the marketing process
When you think about the marketing process it is quite easy to recognize that it does not only relates to the provider, it also relates directly to the customer. Marketing holds all of the tools and strategies used to entice a customer into buying or trying a product. If the marketing is successful then your company will gain value through the consumers purchase.
An example of this is something as simple as cold calling. Cold calling is a very old marketing technique that simply requires you to dial a phone number and try to sell your product or a service to the person that answers the phone. Once you are live on the phone you use your sales pitch to try and sell the product. This is marketing. Advertising on billboards, magazines, television; all of these are part of the marketing process.
What do Internet Marketing services include?
Internet marketing services do not consist of one simple process. In fact, an effective internet marketing strategy will use various, well-known techniques that are proven to work in the world of online trading. Here is a brief introduction to several of these techniques:
Search engine optimization is used to help your website rank in the top positions of a search engines for your targeted keywords. This can get you a lot of recognition and very targeted leads as long as your make sure you are targeting the correct keywords.
Google Places Optimization
Google places have been created to allow businesses to list their website with Google. This makes SEO for businesses a lot more easier. With the use of customer reviews and recommendations your Google Places listing can be optimized to get even more sales with minimum effort.
Social Media is constantly growing its popularity in the internet marketing industry. Much like the internet as a whole, social media websites such as Facebook and Twitter bring together millions of people. Using social media fan pages and business pages you can have your business put out there and recommended to thousands of locally targeted people in an instant. With that in mind, there are various other ways social media can be used as part of an internet marketing campaign.
Paid Per Click Advertising
With both Google and Social Media Advertising you can get the most of an advertising campaign. One thing we are able to do is get you up to $200 free advertising through the means of Google Ads plus Facebook Advertising. This means you get the chance to see the benefits of these advertising campaigns without spending a penny.
Product and Shopping Conversion Optimization
Internet marketing means selling products or services over the internet. The right internet marketing campaign will include product optimization to ensure that your product is recognized among the best. One way of doing this is by submitting your products to Google Shopping and ensuring you can rank high based upon popular customer sort queries (such as price low to high, popularity, good reviews etc).
One thing we can certainly say about all of these processes involved in Internet Marketing is that they all have one thing in common; they get your company more recognition. However, this recognition is no longer on a small, local scale; it is on a national if not global scale.
Internet Marketing – The Cost
As you can imagine with internet marketing offering so much in terms of company growth the costs associated are often quite high and expensive. However we are happy to offer affordable internet marketing services to try and keep prices as low as possible.
We understand that some businesses don’t want to fork out thousands of dollars instantly to firms claiming they have everything you need.
With our affordable internet marketing services you’ll get a chance to see exactly what internet marketing can do for you and your business without the expensive rates that often come with many internet marketing firms.
How big is the move to internet commerce?
The easiest way to put it is that the move into online trading is absolutely massive. We previously talked about how hard it would be to market or offer your products and services to an entire country via the means of physical presence. Well to put it simply, this is done in seconds with the use of a website and proper internet marketing.
As soon as your website is live there are well over a million new potential clients that may have never even heard about your company or business before. This shows just how large the actual move is.
Keeping up with the technology
Internet Marketing helps your business keep up with the updates in technology. Only 20 or 30 years ago people were using thick books such as the Yellow Pages to find a product or a service. With the internet providing a much simpler, and more structured solution it is very easy to understand why the majority of the population now use the internet to find what they are looking for.
With the current economy, many small businesses have found that a move to the internet is exactly what they need to take their business to the next level. The move to the internet means having a proficient internet marketing strategy that can help you handle the huge expansion of conducting business over the internet.
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