If you’re new to local SEO, you may have come across the term “3-pack” and wondered what it means. In short, a 3-pack is the name given to the top three results that appear in Google Maps for a given search query. For businesses that rely on local customers, appearing in a 3-pack is essential to driving traffic and generating leads. But what exactly goes into ranking in a 3-pack? And how can you improve your chances of appearing in one? In this blog post, we’ll answer those questions and more, so that you can start working towards ranking in a 3-pack for your desired keywords. Read on to learn more!

What is a 3-pack?

A 3-pack is a feature in Google Maps that displays the three most relevant local businesses for a given search query. This is based on factors such as proximity, relevance, and Google My Business signals (such as reviews and photos).

The benefits of appearing in a 3-pack

If you’re not familiar with the term “3-pack,” it refers to the three local listings that appear at the top of the search engine results page (SERP) when someone enters a relevant query. These are typically the three businesses that are most relevant to the user’s search, and they’re generally determined based on factors like location, reviews, and keywords.

So, what are the benefits of appearing in a 3-pack? First and foremost, it’s a great way to increase your visibility and get in front of potential customers who may not have otherwise found you. Secondly, it can help boost your click-through rate (CTR), as users are more likely to click on a listing that’s displayed prominently on the SERP. Finally, appearing in a 3-pack can also lend credibility to your business and give you an edge over your competitors.

How to rank in local 3-pack

If you want your business to appear in a local 3-pack, you can do a few things to improve your chances.

First, make sure your business is listed on Google My Business. This is the primary way that Google determines which businesses to show in a local 3-pack.

Next, optimize your Google My Business listing with relevant keywords and accurate information. This will help Google understand what your business is about and match it with relevant searches.

Finally, promote your Google My Business listing with positive reviews and citations from other websites. This will help show Google that your business is reputable and should be included in a local 3-pack.

Conclusion

A 3-pack is a local SEO feature that allows businesses to appear in the top three results for relevant Google searches. While appearing in the 3-pack is highly coveted by businesses, it’s important to note that there is no guarantee of appearing in the 3-pack, even if you follow all of Google’s suggested guidelines. Optimizing your website and online listings for local SEO is the best way to increase your chances of appearing in the 3-pack.