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How to research link building prospects?

How to research link building prospects?

How to research link building prospects?

When it comes to link building, the first step is always finding prospects. After all, you can’t build links if you don’t have any websites to target. But with millions of pages online, where do you even begin? The good news is that there are a number of ways to find link building prospects. In this blog post, we will explore some of the most effective methods for researching link building prospects. We will cover all the bases, from using search engines to looking through industry-specific directories. So if you’re ready to start your link building campaign, read on for some tips on how to find the best link building prospects out there.

Identify your target audience

Before you can start building links, you need to identify your target audience. Who are the people you want to reach with your content? What are their needs and interests?

You can use a variety of methods to research your target audience, including surveys, interviews, focus groups, and demographic data. Once you know who your target audience is, you can start to identify potential link building prospects.

Some questions to consider when researching your target audience:

  • Who are they?
  • What do they need/want?
  • What are their interests?
  • Where do they get their information?
  • How can you reach them?

Identify the types of links that would be most beneficial for your website

There are many different types of links that can be beneficial for your website, and the best way to research link building prospects is to identify which types of links would be most beneficial for your specific website. To do this, you will need to consider your website’s purpose, content, and audience.

If your website is focused on selling products or services, then links from other websites that sell similar products or services could be very beneficial. These types of links can help increase your website’s visibility and search engine ranking and can also help potential customers find your site more easily.

If your website contains a lot of informative content, then links from other websites that provide related information could be very useful. These types of links can help improve your website’s search engine ranking and make it easier for people looking for information on your topic to find your site.

And finally, if you have a website aimed at a specific target audience, then links from websites catering to that same audience could be extremely beneficial. These types of links can help ensure that people in your target market are able to find your site easily and are more likely to visit it frequently.

Research the link building prospects that you have identified

Link building is the process of acquiring links from other websites to your own. The more high-quality links you have pointing to your website, the higher your site will rank in search engine results pages (SERPs).

There are many different ways to build links, but the most effective method is to identify link building prospects and then research those prospects thoroughly.

To find link building prospects, start by conducting a quick Google search for your target keywords. Then, take a look at the websites that are ranking on the first page of results. These sites likely have strong link profiles and could be good prospects for link building.

Once you’ve identified some potential link building prospects, it’s time to do some research to determine if they’re worth pursuing. Here are a few things to look for:

  • The site’s Linkedin profile
  • The quality of the site’s content
  • The number of social media followers
  • The site’s authority 
  • Whether or not the site accepts guest posts

Doing this research will help you decide which link building prospects are worth pursuing and which ones aren’t worth your time. By taking the time to research your link building prospects, you’ll be able to acquire high-quality links that will help improve your SERP ranking.

Contact the link building prospects and pitch your website

When you’re ready to start reaching out to potential link building partners, it’s important to have a solid pitch prepared. Start by introducing yourself and your website, and explain what makes your site unique and worth linking to. Then, provide some specific examples of the types of links you’re interested in building.

Be sure to tailor your pitch to each individual website, as each one will have different standards for what they’re looking for in a link partner. If you can show that you’ve done your research and that your site is a good fit for their audience, you’ll be more likely to land a valuable link.

Build relationships with link building prospects

When you’re looking for link building prospects, it’s important to find websites that are relevant to your business and whom you have a good relationship with. There are a few ways to do this:

Look for websites that are in the same industry as you. These websites will likely have similar audiences to yours so they would be good candidates for link building.

Look for websites that have featured your business in the past. These websites already have a positive opinion of your business, so they would be more likely to agree to a link building request.

Look for websites that have linked to your competitor’s businesses. These websites may be open to linking to your business as well since they’re already linking to businesses in your industry.

Once you’ve found some potential link building prospects, reach out and introduce yourself. Let them know what your website is all about and why you think a link between their website and yours would be beneficial. If they’re interested, follow up and ask if they’d be willing to add a link to your website on their own.


There are many ways to research link building prospects, but the most important thing is to focus on quality over quantity. Look for websites that are relevant to your niche and have a good reputation. Once you’ve found a few potential website partners, reach out and see if they’re interested in working together. If they are, then you’re on your way to building some high-quality backlinks!

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