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How to Grow and Promote a YouTube Channel

How to Grow and Promote a YouTube Channel

How to Grow and Promote a YouTube Channel

A step-by-step guide on how to help you grow your YouTube channel.

Channels Should Always Aim to Increase Their YouTube Subscribers

Increasing the number of subscribers can increase interaction and a significant boost in YouTube metrics. Increased subscriber counts also indicate greater brand exposure and awareness for your YouTube channel, which may help you strengthen your brand marketing approach.

Look for Untapped Video Keywords

Keyword research is essential when it comes to publishing popular YouTube videos. In fact, picking the appropriate keyword may make or break your video’s performance. Make a list of Seed Keywords first.

Seed Keywords are phrases that cover a wide range of themes. For example, seed Keywords in the digital marketing field might include terms like social media, Content Marketing, and Facebook Page.

Since these phrases are so competitive, you won’t optimize your videos around them. Instead, search for your seed phrases on YouTube. This procedure will transform a seed term into hundreds of long-tail keywords using YouTube Suggest.

YouTube Suggest operates in the same way as Google does. Put a Seed Keyword into YouTube and see what terms it comes up with. Finally, check for keywords with low competition. These are the ones you’ll want to optimize your videos for. These keywords should see a lot of traffic but aren’t considered competitive.

Make Videos That Are Optimized for “Watch Time”

YouTube’s primary purpose is to keep viewers on the site, which is why the algorithm places such a high value on watch time. The entire amount of time spent watching a YouTube video since it first went online is known as it’s watch time.

As you might guess, YouTube favors videos with a lot of watch time. In other words, the longer people watch your movie, the more views it will receive.

Produce Lengthy Videos

When all other factors are equal, lengthy videos outperform short films. Videos with longer lengths will automatically accumulate more total watch time.

Make “Pattern Interrupts” a Part of Your Videos

Pattern interruptions should be used if you want people to watch your film all the way through. Pattern interrupts are one of the primary causes for excellent audience retention. A pattern interrupt should occur every 30 seconds as a general rule. This, however, is not a hard and fast rule. Depending on your screenplay and debate flow, you can sprinkle these pattern interruptions in.

Improve the Quality of Your YouTube Videos

Optimize the Title of Your Video with Keywords

The first step to improving the quality of your YouTube videos is to figure out what your audience is looking for. It is known that informative, commercial, navigational, and transactional search intent are most popular. As a result, aligning your video’s content with the purpose of your viewers will be essential for your video to appear in YouTube’s search results.

Create Video Descriptions that are SEO-Friendly

One of the most important ranking factors to consider for YouTube SEO is having an excellent, optimized video description. When you alter or update any YouTube video feature, such as video descriptions, subtitles and closed captions, or video thumbnails, YouTube will assess the video.
YouTube recommends emphasizing your most important keywords in your description’s first handful of sentences, keeping it under 200 words long. Make your description more useful in general. If it does not help a user, remove it.

Use Eye-Catching Thumbnails

Thumbnails may be beneficial or detrimental to your YouTube videos. When consumers look at YouTube search results, they are the first thing that catches their eye. A beautiful thumbnail may improve watch time, which can significantly influence YouTube ranking. Create a thumbnail that stands out from the crowd and grabs people’s attention so that their attention is drawn to your video.
The best approach to see results is to create a bespoke thumbnail; nevertheless, showing viewers what your movie is about and how it will benefit them is the actual key to success.

Promote Your Videos to Your Audience

You’re probably aware that YouTube is the second-largest search engine on the planet. However, this does not imply that you can submit several optimized videos and expect them to be seen. You’ll need to give your YouTube videos a little push to get started, just as you did with your blog articles. This push might involve uploading video snippets on social media, making an announcement to your email list, or even employing email outreach to promote your videos.

Convert Viewers to Subscribers

Set a Subscriber Goal

Make a sensible target for the amount of subscribers you wish to gain. Make it clear to your audience that you want to get there. If they’ve already subscribed to your channel, they’ll recommend you to their friends. If they haven’t already done so, they will likely want to assist you, especially if they loved your film.

Include a Personal Call to Action in your YouTube Video

You should add a call to action in each of your YouTube videos. Let viewers know that they should subscribe to your channel to ensure they don’t miss out on future videos like the one they just saw. Add comments and buttons on the screen to help people understand the message and act on it.

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