In this digital world, one of the best marketing strategies is to have a website where your products and services are aptly portrayed. To see how well your website is doing, you can monitor the website traffic of your competitor’s website and compare it to your own.

Website traffic is the amount of people that visit a certain website in a given frame of time. It also counts how many times they come back, how long they stay, and what they buy. This is all a part of website traffic, but how do you check website traffic?

First of all, you need to identify your competitors. Categorize them according to the type of products, services, location of business, and target audience. Once that is done, you should review their websites and social media platforms.

Keep an eye on all their promotional strategies, SEO, link building, customer services and followers. Look at it in terms of your own website, and find the strengths and weaknesses. Once this is done, it is now time to analyze. You can do this in two ways: Free or Paid.

Free Tools To Check Competitors Web Traffic

1. SimilarWeb

With this tool, you can easily run reports on any URL. So, enter the name of your competitor and it’ll give you a range of data, including number of visits on the page, visit duration, bounce rate and more! Within the data, a list of other similar sites is also provided. You can use this list to help identify more competitors, which were previously unknown. The unpaid version of this tool only allows a limited number of results per metric though, so choose your searches wisely.

2. Google Alerts

Google Alerts allow you to keep an eye on your competitor. All you have to do is create an alert and you will be provided with their backlinks and social mentions. This helps you increase PR outreach and improves social media campaigns by gaining insights from competitors.

3. Moz

This is a tool that offers free SEO help. SEO searches on your competitor help highlight their trending content, and give you an opportunity to create ways to achieve a better outreach. You can also use Moz to get a report on their backlinks and top keywords.

Paid Tools To Check Competitor’s Traffic

Free tools help with a lot, but the level of analysis that a paid tool can provide is something completely different.

1. Alexa

Alexa was created for web traffic analytics and to hold data for over 30 million websites! To use Alexa, all you have to do is enter your URL, and you’ll receive an Alexa rank instantly. This rank will include popularity, traffic sources, monthly searches, website comparisons, and keyword usages.

2. Ahrefs

This is one of the top-paid tools in terms of SEO and competitors analysis. The best thing about Ahref is that it gives you an analysis report in five domains, hence giving you a complete picture of the competitor’s business.
It also provides backlinks to help you improve your own website and business as well. You can find their keywords through the Organic Research report tool and highlight new keywords in the content gap tool.

3. Buzzsumo

Buzzsumo offers 4 separate plans that you can choose from according to what you need. Buzzsumo helps by providing you with a list of all of your competitor’s popular content on social media. It helps identify the social shares and engagement and creates alert for any new content.

4. SEMrush

Also called the “All in one marketing toolkit,” SEMrush provides a brief overview as well as a detailed analysis on websites. You will find all the information you need and information you didn’t even know about in a neat list. Everything will be ranked organically, and you’ll be able to see their search intent and highly commercial keywords.

Conclusion

These tools are just the top ranking tools to help you gain an insight into your competitor’s web traffic. There are numerous others available on the internet. They will help you learn the strengths and weaknesses of your own business, and help you identify areas of improvement, as well as new ideas for business.