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The Ultimate Anchor Text Guide For Link Building and How To Properly Use Anchor Text

Anchor Text Guide

You may be wondering just what anchor text is and how you can use it. We have compiled a guide that will show you how to use it in order to maximize your SEO results.

What is Anchor Text?

When you see a link that has wording that you are able to click on, that is known as anchor text.

Why Does Anchor Text Matter?

As long as backlinks are important, the anchor text will always matter. Before the Penguin update took place back in 2012, anchor text was considered to be one of the easiest ways for Google to understand how relevant any given website was.

Now, Google uses it to penalize things such as spam and over-optimization. However, this does not mean that anchor text is becoming unimportant or meaningless at all.

When used in the way that we are going to discuss, it can actually prove to be stronger than it has ever been in importance.

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