When it comes to ranking high in terms of Google placement and attracting more traffic to your site, SEO, or search engine optimization, can make a dramatic difference in your results. Keyword strategy plays an important part in all of this, and knowing what competitors are doing can be helpful in planning your company’s approach. From viewing the page source to using timely tools such as Ahrefs, here’s how to find out a website SEO keywords.

Method One: Look at the Page Source

This process entails visiting a website and reviewing the HTML code for their homepage, otherwise page source information. If you’re using Google Chrome to do this, look for the tools bar, which is simply the three lines in the top right-hand corner.

From there, select “Tools” followed by “Developer Tools”. Once you get to this step, you should see a source code display underneath the website. Refer to the different tags to get a better idea of what keywords a competitor is using.

Specifically, look for the headline description of the page, which shows how Google displays a website in listings. You can do this by looking for the “title” tag. Another tag to review is the “meta name”, which is basically the description that appears underneath the title tag in search engine results. Both of these tags provide a good idea of website SEO keywords.

Method Two: Google AdWords Keyword Planner

You will need to sign up for an account before you can use Google Adwords Keyword Planner. Once you sign up, you’re all set to search via the “Search for new keyword and ad group ideas” tool. So whether you want to enter a word or phrase in the box or a website URL in the field, Google will then generate keyword ideas based on the keywords it has found.

Method Three: Ahrefs

A visit to the Ahrefs website immediately highlights that the online resource offers the “tools to grow your search traffic, research your competitors and monitor your niche,” which are all vital to enhancing visibility for your website.

Ahrefs accomplishes this with two main features: The Keyword Explorer and Content Explorer. Keyword Explorer is simple to use. Just enter a keyword to start, and from there Ahrefs reveals a new page full of useful information including details ranging from Keyword Difficulty to Search Volume, as well as ideas for alternative keywords and recently discovered keywords that will help to boost traffic to your website. In addition, you can view the Search Engine Results page as well as an overview of other websites that use the keyword, related links and more.

Through the Content Explorer, Ahrefs takes keyword search even further. Simply enter a keyword in the Content Explorer to see content data broken down by relevance and region as well as other criteria from the number of social media shares to the publishing date and other key insights such as back links and organic keywords.

Figuring out what keywords to use for a website starts with simple research and analysis. All of the above tools are super helpful when it comes to developing a website SEO keyword strategy.