How do Google Shopping ads drive engagement with potential customers to make their shopping experiences as seamless as possible?

Customers can view and interact with attractive and engaging ads that are tailored specifically for audience segments based on demographics.
Customers can view and interact with attractive and engaging ads that give them a better sense of the product before they open the ad. – CORRECT
Customers can view and interact with attractive and engaging ads that are displayed based on a product category they specified.
Customers can view and interact with attractive and engaging videos that show them how a product can be used.