What is Customer Acquisition Cost (CAC), How to Calculate Customer Acquisition Cost, Reduce it and Improve it
As a business, it costs money to gain clientele. Between paying for staff, advertising efforts, and marketing, these factors all play into the customer acquisition cost metric or CAC. In the past, business owners and companies would use broad marketing tactics to try and reach as many people as possible, hoping it would result in sales. Now, with the level of data they have access to, advertiser…