A website’s bounce rate indicates how many people left a website without interaction. It’s similar to a ball which “bounces” away when it hits a wall. A reasonable bounce rate should be under 40%. Websites within 40% and 55% need improvement but still acceptable.
There are tons of metrics used in the market to measure the performance of a website. In this age of internet marketing, it’s not enough to know how many views a page gets. One of the easiest ways tells to tell if a webpage attracts and retains visitors is the bounce rate. Knowing how to interpret your bounce rate will tell you many things about your site’s performance.

When most brands think of internet marketing they put all of their focus on Instagram and Twitter, believing that is where most of their engagement will come from. What so many businesses are failing to realize is that YouTube is actually one of the biggest marketing channels worldwide. They are really missing out by ignoring this platform.
If you don’t believe this, let the numbers speak for themselves. In 2019 YouTube reached over 1.9 billion users across the world. Anyone who wants their content to reach a larger audience could benefit greatly from creating videos for this app. However, in order to reach more people, it’s important to put the right tags on those videos.
When YouTube ranks its videos, tagging is one of the first things they look for. This is because tagging is used to help viewers find videos as they are browsing the site. When they use related keywords in the search, your video could be suggested to them.

Competitive advantage refers to all those characteristics that help a brand overpower its competitors in the market. Given below is all that you should know about competitive advantage and how to create it:

Defining Competitive Advantage

Competitive advantage lets a business become its consumers’ first choice. It comprises various tactics and strategies for making a business’s products and services better than all others. Every business owner planning to build competitive advantage needs clarity on the following three things:

Are you in the B2B sales game? If yes, then we are sure that you have at least once tried to reach a managing director and then found yourself just talking to a receptionist or to their administrative assistant, and never actually getting to them. In this case, you have just been in contact with a “gatekeeper”. A gatekeeper’s job is to ensure that the person with the time-sensitive schedule just gets the important calls and does not waste his or her time with unnecessary ones. This could be a bit daunting if you are trying to reach that person, and that is why we have a few tips for you today to help you do just that.

Business leads are essential to everyone. They can boost our sales pipeline and increase our business growth and revenue while offering the opportunity to our team to grow our client base. Although sometimes, when seeking for clients doesn’t go according to plan, and marketing departments can’t generate as many business leads as they need.

Then there’s the frantic struggle trying to set up a fast advert, the hours staying late in the office organizing email campaigns, and trying desperately to get one more lead! Lead generation happening at the last minute isn’t ideal but there has to be a better way, right?
That’s where purchasing business leads come in to solve this problem, by using a database to buy leads that relate to your buyer’s criteria.

This might initially seem like a winning scenario - you achieve your target numbers and then your sales team has a lot to work with. That’s true, but just like any other marketing strategy, it’s not exactly perfect.