Keywords are the bedrock of search engine optimization. Keyword research is thus a quintessential exercise. There are different ways to find the keywords relevant for your industry, business, products or services. You must also consider the target audience and the platforms you are using to reach out to them during the research. There is a traditional or old school method of keyword research. This process can be broken down into four phases. The following approach can help you find high search volume with low competition keywords and long-tail keywords.

Four Steps of Keyword Research

The four steps of traditional keyword research are finding seed keywords, plugging seed keywords, filtering keyword opportunities and evaluating competitiveness. These steps should get you the keyword you can target with all your contents for effective search engine optimization. The keywords you zero in on should be used for your official website content, marketing articles and other materials you will use to promote your business online.