Mobile technology, more specifically mobile apps have hit the market by storm. Top mobile apps have over a hundred million downloads. The mobile industry has essentially become the second internet. Instead of searching for your web browser for services, you can search through your phone. The Google Play Store sells hundreds of thousands of mobile applications each providing a unique service. Hundreds of new ones are released each day. This type of traffic cannot be overlooked.

Mobile technologies have reshaped the search engine landscape. For example, your website must be mobile optimized otherwise it will not be ranked high by Google. This is because Google recognizes the high volumes of traffic from mobile users every day. It will not allow you to simply run a website that runs on desktop only if you want high rankings.