A lower bounce rate is universally a good metric for most sites. If you’re a website owner, there are certain pages on your website that should have a low bounce rate. To achieve this, you need to improve the user experience and your content to retain user attention. Bounce rates are used to measure how a certain website or a webpage can retain its viewers. This is the rate of visitors who browsed only one page before leaving. Its number can mean a lot of things and is usually one of the indications that your site needs a bit of revamping.