We live in the middle of the most competitive business environment that’s ever existed throughout human history.

Today anyone – ANYONE – with a next to nothing budget and online access can build a global business in an afternoon, collecting sales from customers around the world before dinner, and start competing with major corporations with multi-million-dollar budgets almost straightaway.

Paid advertising is a big piece of the competitive puzzle these days, particularly online. Obviously, anytime you’re talking about online advertising you’re going to be looking into Google and their AdWords program.