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Tag: gatekeeper role of media

Who Is The Gatekeeper In Marketing?

Who Is The Gatekeeper In Marketing?

Are you in the B2B sales game? If yes, then we are sure that you have at least once tried to reach a managing director and then found yourself just talking to a receptionist or to their administrative assistant, and never actually getting to them. In this case, you have just been in contact with a “gatekeeper”. A gatekeeper’s job is to ensure that the person with the time-sensitive schedule just gets the important calls and does not waste his or her time with unnecessary ones. This could be a bit daunting if you are trying to reach that person, and that is why we have a few tips for you today to help you do just that.

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