While customers today are a lot more comfortable purchasing both products and services from complete and total (not to mention usually faceless) strangers over the internet these days, that doesn’t mean that they are going to trust anyone and everyone may come across online.

As digital marketers it’s really important that you understand that there’s going to be some initial hurdles that have to be cleared if you’re going to win the trust of your market, particularly if you’re looking to sell products and services to “cold traffic”.

The term branding gets thrown around a lot when it comes to digital and internet marketing. But today’s consumer is a lot more sophisticated and significantly more savvy when it comes to spotting marketers and traditional salespeople, and if you aren’t completely authentic with your branding you’re going to end up turning off a decent amount of your potential customers – handicapping your business along the way.