You already know that SEO (search engine optimization) refers to a process that aims to affect the visibility of a website among the search results offered by a search engine, through the relevance of the search terms and other strategies, not as an effect of pay per click advertising. The search results that are not related to advertisements are known as organic search results. Lately, social si…

There’s a lot of debate going on in the world of Internet marketing about SEO vs PPC, and while they are both great strategies to increase website visibility, there is still one question that seems to be preoccupying webmasters: which of the two is actually more efficient? For starters, we need to explain the two terms, so everyone can have a clear idea what they are actually referring to. What…

The new power-tool launched by Google brings improvements to the SEO process The much anticipated and long-expected Google disavow links tool was launched last week by Matt Cutts, at the PubCon in Las Vegas. While this new tool comes with a “only to be used with caution” warning, it will come very handy to people doing search engine optimization, since it makes removing low quality links so much…

There is no doubt that the latest Panda and Penguin updates messed up everything you thought you knew about search engine optimization and got you to the point where you would gladly buy backlinks, but you just do not know what to ask for. As you already know, as the main tools in any websites’ SEO, backlinks are considered indicators of a website’s popularity. However, if, until recently, bombin…

If you want to be successful in your line of business, you need to rely on a proficient marketing company. However, that means knowing what to look for and where to look, as, given the high competition in the field, finding the right company is not exactly easy and you cannot afford to settle for half measures when it is your success at stake. You need to know from the beginning, not just on what…