Something you see mentioned a lot on the internet these days is the acronym SEO – Search Engine Optimization. SEO is much more simpler than you’d think. It refers to the process of optimizing your website, usually through keywords and other factors to rank high in the algorithm that returns search engine results.

The purpose of SEO is to bring traffic to a website organically without having to pay for a higher ranking in the search engine results. Part of SEO that is often under-utilized or outright ignored is the URL structure.

URLs are the first thing a user sees and it can consciously or unconsciously cause them to click onto your site or go to another site instead.

There are ways to optimize your URL to subtly convince users to visit your site over the other sites in the search results.