Every website has outbound links. Some websites have outbound links connecting to different webpages. Many websites have outbound links redirecting users to other sites. These sites could be a part of the same network or it can be a third party website. Webmasters often need to link to sources or references and hence outbound links become necessary. Given the nature of search engine optimization as it has evolved into, outbound links play an important role in ranking. Google in particular recognizes the quality of outbound links and this influences the ranking. This is where outbound links metric becomes significant for webmasters and search engine optimization experts.