Every good digital marketing campaign has its foundation built on keyword research and analysis. Finding the right keywords with high relevance and commercial intent, grouping campaigns into relevant and more targeted ad groups, and getting rid of negative and fluff keywords, are some of the SEO activities essential for a successful PPC campaign.

However, to be able to cut any wasteful ad spend, and focus on only the best possible audience, it is also important to understand how competitive a keyword is.

Keyword competition analysis allows you to evaluate the difficulty of ranking on the first page of Google for a particular keyword. One of the most effective ways to do this is with a competitor analysis tool. Here’s how to figure out the market competition of a keyword.