In simple terms, bounce rate is the percentage of exits done by visitors without interacting or visiting another page on the website. On the other hand, the exit rate is the rate of how often the visitors left the site through a certain page.

Analyzing a website’s traffic is not a simple task. There’s a lot of factors to consider when gauging a website’s real performance. And when it comes to confusing metrics, both the bounce rate and the exit rate tend to trip up newcomers in the industry. Let’s find out more about these two rates and why they are important to know in managing a site.