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What is EPC in Internet and Affiliate Marketing?

What is EPC in Internet and Affiliate Marketing?

There are a number of widely-used terms and metrics that everyone who engages in internet marketing in support of a business should know, and one of the most important ones is EPC, which stands for “Earnings Per Click. It’s easy to calculate; all you do is divide the commission by the number of clicks you have received.

What is EPC, Really?

For many internet marketing affiliate programs, the EPC is used frequently to allow affiliates to determine how well they are doing, compared to every other affiliate. They also use it to compare their results with their competition. That said, however, it’s also a good measure of how well your internet marketing campaign is working. Just consider how many new customers have come into the fold via your internet presence and consider how much you are spending on internet marketing, and you will probably find that it is very cost-effective.

In order to know how much you can earn with every click, using the EPC model can be very useful. While it is a standard for affiliate marketing programs, it can be a great metric for determining how efficient and effective your internet marketing is when it comes to increasing revenues and profits, and doing so efficiently.

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