Search engine optimization was always about content. It was never about stuffing every webpage with keywords and hoping that the crawlers of search engines will place the website at the upper echelons of their result pages. Many people have done precisely that and are now wondering how they can actually rank their website higher than where it is placed now. Low quality contents overloaded with keywords are no longer impressing the algorithms of search engines. The search engines have gotten smarter and they are prioritizing quality. It is hence imperative to improve the content on your website. It is also quintessential to implement content marketing in your SEO strategy.