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Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what should Rita do first?

Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what should Rita do first?

Initiate a full app rebuild.
Initiate a code freeze on app development.
Conduct market research. – CORRECT
Conduct competitor surveys.

Updated

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