Businesses can verify their Google My Business listing through several non-video methods, with postcard verification being the most common approach. The process involves requesting a verification postcard through the GMB dashboard, which arrives within 5-14 business days containing a unique code. Some businesses may qualify for instant verification if they've already verified their website with Google Search Console. Alternative methods like phone and email verification exist for select businesses. Understanding the complete verification process reveals additional options and benefits for business owners.

Traditional Verification Methods and Process

Verifying a Google My Business (GMB) listing without video verification remains an essential step for businesses seeking to establish their online presence. While video verification has become increasingly common, the traditional postcard verification process continues to be the most widely used method. Business owners can request a verification postcard through their GMB dashboard, which typically arrives within 5-14 business days containing a unique verification code.

The postcard verification process begins when a business owner enters their business address in the GMB platform. Google then generates and sends a postcard containing a five-digit verification code to the specified location. Once received, the business owner must enter this code in their GMB dashboard within 30 days of the postcard's issue date. Alternative verification methods may include phone and email verification, though these options are only available to select businesses based on their category and location.

For businesses that cannot receive mail at their location, Google offers specific solutions. These include using a P.O. box or working with Google support to explore other verification options. Some businesses may qualify for instant verification, particularly if they've already verified their business website with Google Search Console.

Business owners should guarantee their address is formatted correctly and matches their physical location precisely to avoid verification delays. Common mistakes include incorrect suite numbers, abbreviated street names, or mismatched postal codes. If a verification postcard doesn't arrive within two weeks, businesses can request a new one through their GMB dashboard.

After successful verification, businesses gain full access to their GMB profile management features, including the ability to respond to reviews, post updates, and add photos. They can also access valuable insights about how customers find and interact with their business listing. Regular monitoring and updating of the GMB profile helps maintain accuracy and ensures maximum visibility in local search results, ultimately contributing to improved online presence and customer engagement.