Sharing a Google Business Profile requires the primary owner to access the Profile Manager through their Google account. From there, they can navigate to the Users section and assign different access levels to team members – Owner, Manager, or Communications Manager. Each role comes with specific permissions, from full control to limited customer interaction capabilities. Business owners must verify their profile ownership first and carefully consider security implications when granting access. Proper role assignment guarantees smooth collaborative management of the business listing.

Steps to Share Access to Your Business Profile

Managing a Google Business Profile becomes more efficient when multiple team members can access and update the listing. The first step in sharing access involves claiming the business profile for those who haven't already done so. Once verified, owners can customize profile details and begin the process of adding team members to manage the listing collaboratively.

To share a Google Business Profile, the primary owner needs to access the Profile Manager through their Google account. From there, they can select the specific location they wish to share and navigate to the Users section. The platform allows owners to add new users by entering their email addresses and assigning appropriate role permissions.

Google Business Profile offers three distinct access levels: Owner, Manager, and Communications Manager. Owners possess full control over the listing, including the ability to add or remove other users and make fundamental changes to the business information. Managers can perform most day-to-day tasks such as responding to reviews, updating business hours, and posting content. Communications Managers have limited access, primarily focused on interacting with customers through messages and reviews.

When adding team members, it's essential to consider security implications and carefully assign roles based on operational needs. Organizations typically reserve owner access for key stakeholders while granting manager access to marketing teams or social media coordinators. The system sends email invitations to new users, who must accept them within seven days before the invitations expire.

Regular audits of user access help maintain security and guarantee only current team members retain profile permissions. Business owners can monitor user activity through the Profile Manager, tracking changes made by different team members. If someone leaves the organization, their access can be immediately revoked by removing their email address from the user list.

For businesses with multiple locations, Google Business Profile allows for location groups, enabling owners to manage access across several listings simultaneously. This feature streamlines the process of sharing access with regional managers or marketing teams responsible for multiple store locations.