Adding a second location to Google My Business requires signing into an existing account and selecting the "Add location" option. Business owners must enter accurate details for the new location, including a unique address and phone number distinct from the primary listing. The verification process typically involves receiving a postcard at the new address, though some businesses may qualify for instant verification. Proper management of multiple locations demands strategic utilization of location groups and consistent monitoring of each establishment's performance metrics. The following steps break down the complete process for best implementation.

Step-by-Step Guide for Adding Additional Locations

Adding multiple locations to Google My Business enables business owners to expand their digital presence and manage multiple storefronts through a single dashboard. Business owners must first ensure they have an existing Google My Business account and that their primary location is already set up and verified. The process of adding subsequent locations requires careful attention to detail and adherence to Google's guidelines for multi-location businesses.

To begin the process, users should sign in to their Google My Business account and locate the "Add location" or "Add business" option in the dashboard. The system will prompt them to enter the business name and verify if it matches any existing listings. When verifying business information for the additional location, owners must provide accurate details including the complete street address, phone number, and business category. Google requires each location to have its own unique phone number and physical address.

The platform then requires updating location details with specific information about business hours, services offered, and photos relevant to that particular location. Business owners should ensure consistency in branding while highlighting unique features of each location. The verification process for additional locations typically involves receiving a postcard with a verification code at the physical address, though some businesses may qualify for instant verification through phone or email.

Once verified, owners can manage both locations through the location groups feature, which allows for efficient updating of business information, responding to reviews, and tracking analytics across multiple locations. Google My Business also provides insights specific to each location, enabling owners to monitor performance metrics independently. Users can customize location-specific attributes, special hours, and service areas for each storefront.

For businesses expanding to multiple locations, maintaining accurate and up-to-date information is essential for local search visibility. Regular monitoring of each location's performance metrics, customer reviews, and photo updates helps maintain a strong digital presence. The platform also allows owners to designate location managers, streamlining the management process for each individual storefront while maintaining central control over the brand's online presence.