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What are backlinks?

If you have a website and you want to be found by your customers online then you are going to need backlinks pointing back to your website. So, what are backlinks? In this article, we will discuss what backlinks are, why you need them and how to get them.

What are Backlinks?

A backlink is clickable link on another website pointing back to your website. Publishers of websites usually use backlinks to reference other webpages they have used information from or to direct readers to where they can find further information about the topic. Backlinks either can be direct links to your webpage like www.marketing1on1.com or can be used in a keyword like “Your Keyword.”

Why Do You Need Backlinks

You can consider backlinks like votes for your website. The more links point back to your website the higher search engines such as Google.com and Yahoo.com will display your website over other websites with similar content. However, backlinks are not just for the search engines. Backlinks can also send traffic directly to your webpage if a reader from the other site clicks on the backlink provided. The more traffic the other website has the higher the percentage of their readers will visit your website. So, it is important not to only to get backlinks for the search engines but to get backlinks from high traffic websites.

How Can You Get Backlinks

There are several link building services and techniques you can use to build backlinks to your website. First, if you find a website with similar content, you can send an email to the webmaster of that website requesting they link back to yours if you provide them with an article (Guest Posts). You can also write articles and publish them on article directories to provide a link back to your website. Another technique is to use social bookmarking websites like Digg.com and Delicious.com to bookmark your website so others can find it. The possibilities are endless. In this article, we have covered what are backlinks, why you need backlinks and how to get them. You are now armed with the information you need to attract visitors and make your website a success.

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