Sacramento SEOBusinesses in today’s world are all about visibility. This is not without good reason; reaching out to one’s audience is the most important step in gaining and retaining interest. In the age of information, the World Wide Web is the primary source for exposure. Advertising has its applications on the internet, but the majority of traffic comes from search engines, such as Google or Bing. Due to the enormous amount of webpages on the web, visibility is not something easily achievable through this avenue – that is where Sacramento SEO steps in. SEO stands for Search Engine Optimization, which is exactly what it sounds like; optimizing a page to rank higher in search engine results.
How Search Engines WorkThe basis of a search engine lies in its use of crawler bots. Engines such as Google have a program that visits as many pages as possible to collect information on that page, such as text, images, videos, and metadata. This has been the most preferred method of search indexing since the dawn of the internet. The search engine then takes that gathered information and sorts it, using any number of methods to determine what comes first, what is omitted, etc. In the older incarnations of Google Search, results were simply organized based on how many times the entered keywords appeared on each page. Once webmasters caught on to this, it posed a problem in the form of integrity of the results.