Adding products to Google My Business requires logging into a GMB account and selecting the "Products" tab from the menu. Business owners can add product details including name, price, description, category, and high-quality images (minimum 250×250 pixels). The platform allows organization of up to 1,000 products through custom collections based on categories, seasons, or promotions. Proper optimization of product listings with accurate information and regular updates maximizes visibility and customer engagement. The following steps provide a detailed guide to product management in GMB.

Adding and Managing Products on GMB

Businesses looking to enhance their online visibility can substantially benefit from adding products to their Google My Business (GMB) profile. This feature allows merchants to showcase their product variety directly to potential customers searching for local businesses. By optimizing product visibility through GMB, companies can increase their chances of attracting qualified leads and driving in-store or online sales.

The process of adding products begins with logging into the GMB account and selecting the appropriate business location. From the menu, users must choose the "Products" tab and click on the "Add Product" button. Each product entry requires essential details including name, price, description, and category. Adding high-quality images that meet Google's specifications (minimum 250×250 pixels) is vital for ideal presentation.

Organizations can create custom product collections to organize their offerings effectively. These collections help customers navigate through different product categories, seasonal offerings, or special promotions. Each collection can contain multiple items, and businesses can feature up to 1,000 products on their GMB profile.

Product descriptions should be precise, informative, and include relevant keywords to improve search visibility. Prices must be kept current, and any temporary promotions or discounts should be clearly indicated. Regular updates to product information ensure accuracy and maintain customer trust.

Performance tracking is essential for understanding the impact of product listings. GMB provides insights into how customers interact with product information, including views and clicks. This data helps businesses refine their product presentation strategy and make informed decisions about inventory management.

Mobile optimization is critical as most GMB searches occur on mobile devices. Products should be displayed with clear, easily readable information and properly sized images that load quickly on smartphones and tablets. Businesses should regularly test their product listings on various devices to guarantee ideal viewing experience.

For service-based businesses, the product feature can be used to showcase standard service packages or commonly requested offerings. This approach helps potential customers understand available services and pricing structure before making contact.