Mobile technology, more specifically mobile apps have hit the market by storm. Top mobile apps have over a hundred million downloads. The mobile industry has essentially become the second internet. Instead of searching for your web browser for services, you can search through your phone. The Google Play Store sells hundreds of thousands of mobile applications each providing a unique service. Hundreds of new ones are released each day. This type of traffic cannot be overlooked.

Mobile technologies have reshaped the search engine landscape. For example, your website must be mobile optimized otherwise it will not be ranked high by Google. This is because Google recognizes the high volumes of traffic from mobile users every day. It will not allow you to simply run a website that runs on desktop only if you want high rankings.

What Are Meta Tags Used For?

When the Internet was young, meta tags dominated the SEO landscape. Unfortunately, “black hat SEO” techniques that exploited meta tags forced many leading search engines to deprecate them. Those search engines are slowly reversing their ban on them as they become more sophisticated.

Meta tag information was developed to help categorize websites. While mostly invisible to visitors, they provide search engines and directory curators with important information as to what the website is about, who wrote the content, who owns the site, and the general topics it covers. With the introduction of elements like security certificates, robots.txt, sitemaps, and the increased value of backlinks, their importance was diminished.

What is Search Engine Optimization? It is optimizing your website to best meet the needs of searchers. If Google recognizes your website as an authority in something, it will rank you high on Google. Your website will be the first to show up. Search Engine Optimization is essentially a store itself. You are selling yourself to Google so that Google can rank you higher.

Videos have to be optimized before they are uploaded to YouTube. The largest video hosting and sharing platform in the world has a ranking system, much like its big brother search engine Google. There are some similarities between Google SEO and YouTube SEO. It is the set of dissimilarities that should draw your attention, which is obvious since videos do require a different kind of optimization than primarily textual contents. Here are a few significant elements of YouTube SEO that influence video ranking.

AdWords can teach us a lot about better SEO. These Google Ads clue and direct us to better identify the high click-through rates and what paid ads performs optimally. Let’s face it, often, paid ads are your quicker ways to accomplish your goals as opposed to waiting on Google to bring up your well-thought tags or backlinks and finally point users to your product or service site.