Search engine optimization was always about content. It was never about stuffing every webpage with keywords and hoping that the crawlers of search engines will place the website at the upper echelons of their result pages. Many people have done precisely that and are now wondering how they can actually rank their website higher than where it is placed now. Low quality contents overloaded with keywords are no longer impressing the algorithms of search engines. The search engines have gotten smarter and they are prioritizing quality. It is hence imperative to improve the content on your website. It is also quintessential to implement content marketing in your SEO strategy.

You must be proactive, active and reactive to prevent or counter a negative SEO campaign. There is no way to completely safeguard your website and seo strategy completely from a negative campaign. What you can do is reduce the number of attack vectors to protect your website and your ever expanding online presence. There are three major areas of interest here. You need to protect your content, manage the backlinks and be aware of the user signals so you can remedy any vulnerable attack vector.

A negative SEO attack can hamper your website SEO and also ruin your reputation. You should be conscious of the possibility of a negative SEO campaign. It may be sponsored by a competitor or there could be other untoward developments. The first step is to be cognizant of the fact that there has been a negative SEO attack or a campaign is currently in progress. You can successfully determine if your website has been a victim of negative SEO attack and take appropriate remedial measures.

Negative search engine optimization is not that common but it is not unheard of either. A true case of negative SEO is rare. Many times it is a search engine optimization or internet marketing strategy that goes wrong. As a result, a website may be penalized and the owner or the webmaster might presume that they are under attack. One of the first thoughts that cross the mind is an attempt by competitors to bring the website down. This is absolutely plausible. There are always vested interests and competitors may contemplate upon a negative SEO campaign. However, a negative search engine optimization campaign is not that easy to plan or executive. It takes a lot of time, serious effort and plenty of resources to successfully execute negative SEO.

Link building is a quintessential exercise, not only for effective search engine optimization but the overall content marketing strategy. Many people fail to realize the power of exposure and subsequently readership. If your content has backlinks across dozens of websites, then your outreach is going to be phenomenal. This may not immediately boost your webpage to the first page of search engine results but you are succeeding at reaching out to a much larger audience. The trouble with link building and especially with backlinks is the uncertainty of the whole process.

You may employ various tactics and yet your content may not attract any backlinks. It has happened with almost every content creator, marketer and webmaster. People are spammed with hundreds of emails every day. Webmasters are bombarded with unsolicited emails and they often end up deleting whole bunches of messages in their inbox. Not only do you need your content to attract backlinks, you also need quality links from authority sites.