It would probably shock a lot of people to learn how much is factored in when Google determines search rankings. As far back as 2009, it was believed to be over 200 ranking factors, and with the time that’s passed, it’s almost certainly much more than that now. New functions, such as neural matching, RankBrain, and others, have been a major part of Google’s evolution into what it is today. So what can we believe about the most common search factors? There is a lot of rumor and guesswork out there. Here are some SEO ranking factors you should be considering as we head into 2020, and some others that probably do not matter that much anymore.Continue Reading
Making sure that your website is SEO friendly is one of the most important steps in helping your website become relevant. When people search for information similar to the content on your website, you want to make sure that your website lands high on the search engine results.
Writing SEO-Optimized Articles
In order for your content to be relevant, you will need to perform some research. It will be important to determine a few things such as keywords to focus on, how long the article should be, what kind of article to include, view existing articles to develop an outline, and have a good understanding of the types of questions people ask.Continue Reading
Google has recently updated its core algorithm for the third time this year. This update was released on a global scale, meaning that it will have a significant impact on markets, search indexes, and ranking algorithms around the world.
The September 2019 core update was announced by Google on Twitter in June this year. With the roll-out beginning on the 24th of September, another update was provided stating that the process would take multiple days to complete. So, what do we know so far?Continue Reading
The odds are pretty good that you don’t need us to tell you the real value of keyword research in SEO, and that without a top-tier keyword research tool to handle the heavy lifting of this process you’re really shortchanging your shot at success.
Most smart, strategic, and savvy entrepreneurs and online marketing companies today recognize the value of keyword research and long-tail keywords. At the same time, though, with so many different options out there to pick and choose from finding the right one can feel like a bit of an uphill battle.
That’s why we’ve put together this quick guide.Continue Reading
When building your website SEO, you may be tempted to use the first, high-volume keyword you stumble upon during your keyword research. After all, the more popular keyword will surely bring in traffic, right?
Wrong. The popular keywords will bring traffic – to the higher ranking websites. If your website is new, it can take months or longer for it to gain traction in the search engine results.
It may seem counterintuitive, but you’re looking for a less popular keyword that you can finesse to your advantage using long-tail keywords.Continue Reading