Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to ﬁnd this data. What should she do?

Home » Blog » Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to ﬁnd this data. What should she do?

ANSWER: View-through conversions isn’t a default column in the performance report. She should customize her columns to include it.