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What are backlinks?

If you have a website and you want to be found by your customers online then you are going to need backlinks pointing back to your website. So, what are backlinks? In this article, we will discuss what backlinks are, why you need them and how to get them.

What are Backlinks?

A backlink is clickable link on another website pointing back to your website. Publishers of websites usually use backlinks to reference other webpages they have used information from or to direct readers to where they can find further information about the topic. Backlinks either can be direct links to your webpage like www.marketing1on1.com or can be used in a keyword like “Your Keyword.”

Why Do You Need Backlinks

You can consider backlinks like votes for your website. The more links point back to your website the higher search engines such as Google.com and Yahoo.com will display your website over other websites with similar content. However, backlinks are not just for the search engines. Backlinks can also send traffic directly to your webpage if a reader from the other site clicks on the backlink provided. The more traffic the other website has the higher the percentage of their readers will visit your website. So, it is important not to only to get backlinks for the search engines but to get backlinks from high traffic websites.

How Can You Get Backlinks

There are several link building services and techniques you can use to build backlinks to your website. First, if you find a website with similar content, you can send an email to the webmaster of that website requesting they link back to yours if you provide them with an article (Guest Posts). You can also write articles and publish them on article directories to provide a link back to your website. Another technique is to use social bookmarking websites like Digg.com and Delicious.com to bookmark your website so others can find it. The possibilities are endless. In this article, we have covered what are backlinks, why you need backlinks and how to get them. You are now armed with the information you need to attract visitors and make your website a success. Continue Reading

Why do webmasters purchase backlinks?

Some website owners or marketers will purchase backlinks to help drive traffic to their site. The more links that are out on the web leading people back to your site, the more traffic you could potentially receive. Years ago people would trade links, placing someone else’s link on their site if the other person would put the first person’s link on the other site. That way both people got backlinks without buying them and both could get more traffic. The problem with that now is that Google does not give higher ranking to sites that merely trade links. Since backlinks also help websites get ranked higher in search engine results, marketers quit trading backlinks and started to buy backlinks. This way Google will see the links coming back to your site and give you a higher score toward a higher page ranking in results when people search for your keyword phrase. Backlinks can be posted for free on the web in many ways such as article directories, social media sites, and in free classified advertisement websites. However this process takes time and time is one of the resources that marketers want to reserve for more complex work. So they often pay people to post the link for them on these free sites. You could say this is another way to purchase backlinks. Of course the most obvious way to buy backlinks is by paying for ads on websites. But if you are paying someone to post your link you might as well consider that buying link building services. The site the backlink is located on has a page rank of its own. The higher ranked sites with links to your site gives you more credit in Google’s algorithm than a weaker/lower page rank site linking back to your site. So the key is to pick expert or high page rank sites to post your backlinks on when you purchase backlinks. Not only do a large number of backlinks help a website get a higher page rank in search engines but more traffic can come to your site with more backlinks available on multiple websites. Again you want to be selective about which sites you place your backlink on. If you buy backlinks you also want the site to have readers who would want to buy your product and will want to click on your ad/backlink. If the audience who reads that site is not interested in your products then you are wasting your money on those backlinks. Make sure that backlinks are not placed in large numbers in one day upn lots of sites. Gogle only likes backlinks that gradually appear, a few each day, instead of dozens or hundreds in one day. So if you pay someone to post them make sure you specify the number per day you want posted. This will make the linking look natural and not as if youchose to buy backlinks. Backlinking will get you higher page rank in search engines and more traffic to your site but quality content on the site is what will turn the traffic into conversion/sales. Continue Reading

Internet Marketing Services For Small Businesses

There is a growing need of Internet marketing services for small businesses. The reason being higher effectiveness over traditional media and better return on investment.

They provide small business owners the ability to face bigger competitors and acquire more customers through effective segmentation of prospects.

Here is a brief list of the most sought after services:

Website Design:
A professional website generating conversions is the first step to success online.

Email Marketing:
To keep existing customers engaged and acquire new ones, email is time tested.

Social Media Management:
Facebook, Twitter, Linkedin, Pinterest, YouTube are some of the avenues to achieve the best advertising: positive word of mouth.

Small Business SEO Services:
(Search Engine Optimization) If done right has the potential to bring qualified traffic converting into leads and then to customers.

SEM Campaigns:
(Search Engine Marketing or Pay Per Click advertising) handled by a professional is a sustainable way of acquiring targeted prospects.

All these services are pillars to run a flourishing small business. Continue Reading
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