What Is Google My Business Called Now

Google My Business was rebranded to Google Business Profile in November 2021. The name change reflects Google's strategy to streamline business services and integrate them more seamlessly with Google Search and Maps. Small and medium businesses can now manage their profiles directly through Google Search or Maps interfaces, eliminating the need for a separate platform. The core functionalities remain intact, with expanded features offering deeper insights into local market presence.

Understanding Google's Business Platform Rebrand

Google My Business underwent a significant rebranding in November 2021 and is now called Google Business Profile. This change reflects Google's broader strategy to streamline its business services and integrate them more seamlessly with Google Search and Google Maps. The platform continues to serve as the primary tool for businesses to manage their online presence across Google's services, particularly their Google Maps listing and search results visibility.

The rebranding brought several operational modifications to the platform. Small to medium-sized businesses can now manage their Google Business Profile directly through Google Search or the Google Maps interface, eliminating the need for a separate platform. This streamlined approach allows business owners to edit their information, respond to reviews, and post updates directly from Google Search when signed in with the account associated with their business.

For businesses with multiple locations or larger organizations, Google maintains a more thorough management interface called Business Profile Manager. This tool provides advanced features for managing multiple listings, analyzing performance metrics, and coordinating team access across numerous business locations.

The platform's core functionalities remain intact despite the name change. Businesses can still control their public profile, share photos and posts, respond to customer reviews, and access insights about how customers interact with their listing. The service continues to be free and serves as an essential tool for local SEO and online visibility.

The rebranding aligns with Google's increasing focus on local search capabilities and mobile-first user experiences. Statistics show that 46% of all Google searches have local intent, making Google Business Profile an indispensable tool for businesses seeking to capture local market share. The platform's integration with Google's core search and maps services has strengthened its position as a critical component of local business marketing strategies.

For businesses migrating from the old Google My Business platform, the change requires no action on their part, as existing listings automatically transferred to the new Google Business Profile system while maintaining all previous information and settings.