To Maximise The Hits On His Website, Colin Wants To Target Two Different Audiences Using Both Display Ads And Search Advertising. His Two Target Audiences Include Cinema-Goers And Home Movie Watchers. Which Type Of Approach Would Work For Each Audience?
(A) Place a display ad for the local cinema on Colin’s own website
(B) Place a display ad on a cinema listings site
(C) Create a search ad with keywords based on Colin’s film reviews – CORRECT
(D) Distribute flyers at the local cinema