Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)

Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)

1. To advertise a business’s online and local inventory and boost website or store traffic.
2. To increase engagement, app installs, and in-app actions (like signing up for a newsletter).
3. To increase exposure and reach audiences with specific interests across the web.

Shopping campaign (1)
Display campaign (3)
App campaign (2)