How to Share Google My Business With Marketing Agency

Granting a marketing agency access to a Google Business Profile requires a verified listing first. Business owners must log into their Google Business Profile Manager dashboard and navigate to the Users section. From there, they can enter the agency's Google account email and assign Manager-level permissions, which enables profile editing, review responses, and insights access. The agency must accept the email invitation to complete the process. Proper access management guarantees ideal profile security and performance.

Steps to Grant Agency Access to Google Business Profile

When businesses need to delegate management of their Google Business Profile (formerly Google My Business) to a marketing agency, following the correct sharing procedure guarantees seamless access without compromising account security. The first critical step involves ensuring the business has claimed ownership of their profile through the verification process.

Organizations must verify their listing through Google's standard methods, which may include receiving a postcard, phone call, or email verification code, before proceeding with access management.

Once verification is complete, the business owner can begin the process of sharing access with their chosen marketing agency. This is accomplished by logging into the Google Business Profile Manager dashboard and controlling access to the Users section. The system allows for different permission levels, including Owner, Manager, and Site Manager, each with varying degrees of control over the listing's features and information.

For marketing agencies to effectively manage the profile, they typically require Manager-level access, which enables them to edit business information, respond to reviews, post updates, and analyze insights. The business owner should request the agency's Google account email address to initiate the sharing process. It's essential to use the correct email associated with the agency's Google account to prevent access issues.

After entering the agency's email address and selecting the appropriate permission level, Google sends an invitation to the specified email address. The marketing agency must accept this invitation within the designated timeframe to gain access to the profile. For security purposes, Google maintains a log of all users who have access to the profile and their respective permission levels.

Organizations should regularly audit their Google Business Profile access list to control who has access. When terminating relationships with marketing agencies, businesses should promptly remove their access to maintain profile security. This process involves returning to the Users section and removing the agency's permissions, which takes effect immediately upon confirmation.