For an ad entering an auction on the Display Network, the Google Ads system will calculate the effective cost–per–thousand impressions (eCPM) when there are:

Home » Blog » For an ad entering an auction on the Display Network, the Google Ads system will calculate the effective cost–per–thousand impressions (eCPM) when there are:

ANSWER: any cost-per-click (CPC) or cost-per-acquisition (CPA) ads entering the auction

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