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Fill in the blank: Short strings of specific keywords with low search volume are called ___________.

Fill in the blank: It’s possible to determine how well a/an ___________ will perform without bidding on it.

Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.

Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?

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