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On the Display Network, enhanced cost–per–click (ECPC) automatically:

On the Display Network, enhanced cost–per–click (ECPC) automatically:

sets bids to maximize your conversion value while trying to reach an average return on ad send
sets bids to help you get as many conversions as possible
sets bids to help you get the most clicks within your target spend amount
adjusts your manual bid up or down based on each click’s likelihood to result in a conversion – CORRECT

Updated

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