When it comes to SEO, one of the most important but overlooked, aspects of keyword research is the search volume, especially in relation to search competition.

Entire businesses can be created based on the popularity of specific search terms. So, what is search volume and how can it be used to boost traffic to your website?

The link between SEO and social media isn’t understood to the fullest yet. However, there are easy, quick ways you can raise your search rankings and site traffic using social media.

Social media is about connecting with others and sharing things you find witty or intriguing. Sharing links to articles is one of the most common activities on social media. You often read about a news story going “viral.” Sharing on social media is how things go viral.

Becoming “internet famous” isn’t the point of using social media to boost your SEO, however, because internet fame lasts less than fifteen minutes. The purpose is to use social media to drive traffic to your website by having a high ranking in search engines.

Something you see mentioned a lot on the internet these days is the acronym SEO – Search Engine Optimization. SEO is much more simpler than you’d think. It refers to the process of optimizing your website, usually through keywords and other factors to rank high in the algorithm that returns search engine results.

The purpose of SEO is to bring traffic to a website organically without having to pay for a higher ranking in the search engine results. Part of SEO that is often under-utilized or outright ignored is the URL structure.

URLs are the first thing a user sees and it can consciously or unconsciously cause them to click onto your site or go to another site instead.

There are ways to optimize your URL to subtly convince users to visit your site over the other sites in the search results.

Backlinks are a crucial component of search engine optimization. Link building is incomplete without quality backlinks. Webmasters and digital marketers, especially those specializing in search engine optimization and link building, should explore every available avenue to generate quality backlinks. It should always be remembered that creating or getting backlinks is not enough. The backlinks should be from authority sites within the relevant content.

Are you struggling to rank in Google no matter how much time and effort you pour into it? It is very possible that your off-page SEO could be the reason why you are not seeing the results that you want to. SEO is divided into two different categories: off-page SEO and on-page SEO. Many people view off-page SEO as something that is very similar to building links. In this post we are going to talk about the following things:

• What exactly off-page SEO is
• The difference between off-page SEO and on-page SEO
• The importance of off-page SEO
• Off-page factors related to links
• Off-page factors that are unrelated to links